A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo

Ha Ryung Kim^*

Ph D. Student, School of Liberal Arts, Chonnam National University; 77, Yongbong-ro, Buk-gu, Gwangju, 61186, South Korea

Abstract

This study examines the "Today’s Fortune" column in the Chosun Ilbo through Critical Discourse Analysis (CDA), using a 2025 text corpus to analyze text, intertextuality, and ideology. Lexically and grammatically, the overwording of the negative imperative mara and the high frequency of directive and controlling modalities reflected readers' anxiety and need for guidance. Intertextually, the text exhibited a hybrid genre, blending traditional fortune-telling with neoliberal "self-development" discourses. It adopted the authoritative voice of mainstream media, creating a "daily life manual" style that emphasized growth and action. Ideologically, the text reframed structural issues as individual responsibilities, ultimately producing conformist subjects focused on self-transformation rather than social change. This study highlights the subtle integration of neoliberal ideology into everyday media texts.

<조선일보>의 ‘오늘의 운세’에 대한 비판적 담론 분석 : <조선일보>의 ‘오늘의 운세’ 텍스트 중심으로

초록

Vol. 40 No. 4 (2022.12)

Journal Abbreviation j. Korea Saf. Manag. Sci.
Frequency Published four times annually in March, June, September, and December
Doi Prefix 10.14353/sjk.
Year of Launching 1993
Publisher The Sociolinguistic Society of Korea

Indexed/Tracked/Covered By