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ISSN : 1226-4822(Print)
ISSN : (Online)
The Sociolinguistic Journal of Korea Vol.32 No.1 pp.167-198

Kim Hye-ji*, Yuk Yeong-ju**, Kim Tae-kyung***
*First Author: Hye-ji Kim, Lecturer, Hokma College of General Education, Ewha Womans University; 52 Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Korea; Email:
** Co-Author: Yeong-ju Yuk, Lecturer, Center for Integrated General Education, Hanyang University; 222 Wangsimni-ro, Seongdong-gu, Seoul 04763, Korea; Email:
*** Corresponding Author: Tae-kyung Kim, Associate Professor, Center for Integrated General Education, Hanyang University ERICA; 55 Hanyangdaehak-ro, Sangnok-gu, Ansan, Gyeonggi-do 15588, Korea; Email:


Kim, Hye-ji, Yuk, Yeong-ju & Kim, Tae-kyung. (2024). “A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan”. The Sociolinguistic Journal of Korea, 32(1), 167-198. This study aimed to investigate the language usage of outdoor advertisements and find ways to improve it from the perspective of public language. Anyone is exposed to signboards without limitations, and it allows the public to learn fixed language forms for a long time. Therefore, it has both direct and indirect effects on the public’s language lives. This study focuses on sign language as a public language. Here, signboards from four districts in Gyeonggi-do were collected and analyzed in three ways. Signboards marked only in Korean accounted for a relatively large proportion of the main words, whereas mixed types of characters were used together in the subwords. In addition, there were cases of intentional violation of the language norm and listed only the initial consonants, those conscious of ambiguity. Results show that follow-up studies, such as conducting an additional survey, designating a demonstration area for the practical maintenance of sign language, and preparing guidelines for the production of outdoor advertisements, are expected to continue.

옥외광고물 언어 실태 조사 연구 : 수원시와 안산시의 간판을 중심으로

김혜지*, 육영주**, 김태경***





  1. Journal Abbreviation : j. Korea Saf. Manag. Sci.
    Frequency : Published three times annually in April, August and December, including an international issue
    Doi Prefix : 10.14353/sjk.
    Year of Launching : 2013
    Publisher :
    The Sociolinguistic Society of Korea
    Indexed/Tracked/Covered By :

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