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ISSN : 1226-4822(Print)
The Sociolinguistic Journal of Korea Vol.33 No.1 pp.23-52
DOI : http://dx.doi.org/10.14353/sjk.2025.33.1.02
DOI : http://dx.doi.org/10.14353/sjk.2025.33.1.02
Language landscape of Korean restaurant signs in Berlin
Abstract
This study examines the signs of 83 Korean restaurants operating in Berlin as of January 2025 and discusses the following from the perspective of the language landscape: First, in which characters are these signs written? Second, in what language is the term ʺKorean restaurantʺ stated? Third, in which language is the store name written? Fourth, do other design considerations exists? The result shows that those who operate Korean restaurants in Berlin tend to display signs primarily in Roman letters instead of highlighting Hangul, which is still considered an unfamiliar character to Germans to avoid creating an overly heterogeneous language landscape. But the result of more comprehensive examination shows that the Korean restaurants in Berlin tend to display their identity and characteristics as Koreans. These research results can be used as reference material to gauge the lifestyle of Korean immigrants in the present Germany, beyond a simple discussion of the language landscape.
초록
Vol. 40 No. 4 (2022.12)
Frequency Published four times annually in March, June, September, and December
Doi Prefix 10.14353/sjk.
Year of Launching 1993
Publisher The Sociolinguistic Society of Korea
Online Submission
socioling.jams.or.kr
The Sociolinguistic
Society of Korea
socioling.com
Editorial Office Contact Information
- Tel: +81-10-3894-3164
- E-mail: schang@hoseo.edu
